I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google did not want proof of a…
The smell of wet concrete always reminds me of the day the maps went dark for a client in downtown Chicago. I remember sitting in a cramped office that smelled of old paper and ozone,…
The ghost in the GPS coordinates The smell of peppermint and old ledger paper usually fills my office when I sit down to look at a map profile that has gone cold. I have spent…
Standing on the corner of a busy intersection in Chicago, I can smell the wet concrete and the faint metallic tang of the L-train. I notice a glitch in the storefront data for a national…
The smell of wet concrete after a morning rain always reminds me of the physical reality of local search. I see the world through a lens that captures the subtle glitches in storefront data, the…
How to Audit Your Business Profile Without Paying for Enterprise Software The smell of wet concrete always reminds me of the three months I spent fighting a hard suspension for a plumbing client. Their listing…
Everyone wondered why a top-ranking roofing company vanished from the Map Pack overnight. I found the problem in their Local Services Ads; a single mismatched phone number in the secondary verification tier was enough to…
The smell of wet concrete always reminds me of the day a storefront vanishes. As a street photographer of the digital world, I see the glitches in the map that most business owners ignore. I…
The audit process for improving local search conversion The audit process for improving local search conversion requires a deep forensic analysis of your Google Business Profile, NAP consistency, and spatial data signals. It involves identifying…
The street smells like wet concrete and ozone just before a storm. I stand on the corner of 4th and Main, looking at a storefront that technically does not exist. On my screen, the map…